CASESTUDY STUDIO deserves a second within the highlight. Noticed at IDS Vancouver final month, this not too long ago launched multidisciplinary design studio dropped at life The Condo, a conceptual recreation of a Danish condo. That includes manufacturers which have formed the Scandinavian design panorama – Menu, Bang & Olufsen, Reform, Please Wait To Be Seated, and Tekla – the area was impressed by historic Danish structure. Particularly narrowing its concentrate on twentieth century Nordic structure that’s characterised by operate, minimalism, and in stability with nature, The Condo options conventional spatial components resembling archways in a tender, translucent cloth.
Having labored at completely different (inside) design corporations for a few years, each Islam and Lee arrived at some extent the place their very own artistic route was the one they wished to comply with and concentrate on. Fueled by their shared ardour for journey, their love for spatial design, and a discovery that retail is specializing in experiences moderately than the moment act of shopping for and promoting, the duo began CASESTUDY STUDIO.
“Our want is to present manufacturers a possibility to immerse the viewers of their narrative,” explains Islam. “With the proper strategy, retail areas – pop up or everlasting – are nonetheless one of the vital highly effective platforms for model activation, particularly these concentrating on newer generations.” Islam and Lee’s apply is centered round creating experiential installations for exhibitions and retail areas. With explicit consideration given to analysis into the altering retail panorama and an exploration in materiality, the designers create spatial experiences to assist manufacturers carry to life new methods to buy.
Their newest undertaking, a hybrid pop-up area for Menu in a downtown Vancouver condo is open by appointment till January 2020.