Netflix takes on ‘Challenge Runway’ with new competitors collection co-hosted by Queer Eye star – TechCrunch

Netflix is launching its personal tackle Challenge Runway, and it’s bringing in Queer Eye’s Tan France to host. Whereas Challenge Runway has grown to grow to be one of the crucial standard fashion-focused actuality exhibits to ever hit TV, the franchise, now on Season 17, is getting just a little lengthy within the tooth — and in want of a makeover itself. With Netflix’s new collection Subsequent in Style, the streamer is focusing on a youthful demographic with expertise like Tan who will co-host together with model icon, designer and mannequin (and standard Instagrammer) Alexa Chung.

The prize?

Not a New York Style Week debut, however slightly the possibility to promote a set with luxurious e-retailer Web-a-Porter. (Oh, and $250,00zero, too.)

Very similar to Challenge Runway, the collection will start with 18 designers who will face challenges that middle on a selected pattern or design model. However in contrast to the Challenge Runway contestants, who will be digital unknowns and even hobbyists missing fundamental stitching expertise, Subsequent in Style’s contenders may have labored for main manufacturers and dressed A-Record celebrities.

It’s very a lot the Prime Chef of the style design actuality present world.

The primary season may have 10 episodes, and can usher in visitor judges like celeb stylist Elizabeth Stewart and director of trend partnerships at Instagram, Eva Chen, amongst others. The collection is created and produced by theoldschool and is government produced by Robin Ashbrook and Yasmin Shackleton with co-executive producer Adam Cooper, says Netflix.

It’s additionally the most recent to hitch Netflix’s rising lineup of actuality TV. Having already produced hits and popular culture sensations like the brand new Queer Eye or Marie Kondo’s Tidying Up, the streamer is trying to broaden its actuality lineup.

In doing so, it’s paying attention to what works on cable tv so as to give you its personal model of nearly each high actuality TV present on the market.

For Million Greenback Itemizing followers, there’s Promoting Sundown on Netflix. Say Sure to the Gown will get a frugal take with Most cost-effective Weddings. Cupcake Wars turns into Sugar Rush. Prime Chef interprets to The Remaining Desk. The Bachelor followers can watch Relationship Round, and The Actual Housewives addicts get to observe the Yummy Mummies. In the meantime, Fixer Higher followers can take inspiration from Keep Right here, Prompt Resort or Superb Interiors.

If Netflix might discover its personal Chip and Joanna Gaines and group of horrible Vanderpump Guidelines-esque 20-somethings, it will have it made.

Naturally, it was solely a matter of time till Netflix turned its TV present components photocopier to trend competitions.

Whereas not fully unique in idea, Subsequent in Style could possibly capitalize on the star energy of its co-hosts — and particularly Tan, the place there’s potential for cross-promotion along with his different Netflix collection, Queer Eye.

Now, who’s gonna give the remainder of the QE staff every their very own collection, too?

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